Flash Networks Earns 2007 Frost & Sullivan Product of the Year Award

Herzlia, Israel, October 22, 2007 – Flash Networks, a leading provider of mobile Internet Quality of Experience (QoE) solutions, today announced new industry honors after receiving the 2007 Frost & Sullivan Award for Product of the Year in the European mobile Internet platform and services market. The Frost & Sullivan Product of the Year Award is presented each year to the company demonstrating excellence in new product and technologies within their industry. According to Frost & Sullivan, Harmony surpasses competitive solutions due to its unique patented technology providing fast, adaptive, safe and personalized browsing and downloads on the mobile Internet.

Luke Thomas, research analyst at Frost & Sullivan said, “Flash Networks’ has shown innovation by launching a broad line of emerging products and technologies that continuously improve the Web-to-Mobile user experience. Frost and Sullivan gives immense credit to Flash Networks for accomplishing feats that have left its competitors well behind.”

Frost & Sullivan cites the following five Harmony capabilities that demonstrate technology leadership

• Integration of quality of experience services in a single platform for improved efficiency and performance.
• Context based service orchestration that collects real-time information about user profiles and behavior, device capabilities, network bearers, and current network coverage to select and coordinate the best mix of optimization capabilities.
• Patented technology that streamlines both application (HTTP) and transport (TCP) protocols, resulting in quicker browsing and downloads.
• Web to Mobile adaptation that supports thousands of devices without the hassle of managing downloads and updates of software clients.
• The most comprehensive content control system available on the market today including safe search, cross-checking of a database of 60 million URL’s, and real-time analysis of web content.

Liam Galin, CEO of Flash Networks, commented: “We are extremely honored to receive Frost & Sullivan’s award and recognition. We are committed to providing solutions with the highest level of technical excellence and innovation keeping a step ahead of the competition. The mobile Internet market is at an inflection point, and Harmony enables operators to maximize the opportunity by providing the best quality of experience for a wide variety of users and devices.”

For more information about Frost & Sullivan’s Best Practices Awards, visit www.awards.frost.com.

About Flash Networks
Flash Networks is a leading provider of quality-of-experience (QoE) solutions that accelerate mobile Internet adoption by empowering a fast, adaptive, safe, and personalized user experience. Flash’s innovative QoE platforms harmonize network infrastructure for lower capital and operating expenses while enabling the rapid introduction of revenue-generating mobile Internet services. With offices in Europe and North America, Flash Networks serves a growing installed base of over 40 top-tier mobile carriers worldwide such as T-Mobile, Vodafone and Orange.

Contact Information:
Susan Cohen
Flash Networks
Phone: +972-9-9580666 #241
Mobile: +972-54-4302410
ssuanc@flashnetworks.com
www.flashnetworks.com

Patrick Smith
Sonus PR for Flash Networks
Phone: +44 (0)20 7851 4890
Mobile: +44 (0)7734 600553
patrick.smith@sonuspr.com
www.sonuspr.com