Flash Networks Launches Cell-based Data Optimization

Herzlia, Israel, January 25, 2011 – Flash Networks, a leading global provider of intelligent mobile Internet solutions, announced today the introduction of Cell-Based Data Optimization, a more precise way to apply optimization techniques on mobile data networks to alleviate radio and backhaul congestion. Cell-Based Data Optimization capabilities enable mobile operators to apply the most relevant optimization technique for each cell, limiting the need for frequent radio expansions, while improving the user experience.

With huge data growth being experienced today, and the availability of more and more sophisticated devices using bandwidth-hungry applications, cell congestion is becoming a greater problem for operators. Existing optimization solutions can ensure a positive user browsing experience while providing efficient utilization of network resources. However, many of these solutions apply the same optimization techniques to the whole network, without the ability to adjust the level of optimization based on the precise load.

Cell-Based Data Optimization uses dynamic policies to ensure the most relevant optimization technique is applied to each cell based on precise traffic patterns such as busy hours or increased activity due to sporting events or concerts. By varying the level of optimization, the network is used more efficiently while ensuring the best possible user experience for all subscribers, for example providing smoother viewing of YouTube video on mobile phones with fewer interruptions and less buffering.

Cell-Based Data Optimization is part of the Harmony Mobile Internet Services Gateway which enables operators to enhance user quality of experience, reduce operational expenses, and manage and monetize access to the open Internet by applying best-in-class services to mobile data traffic.

“Adaptive optimization enables operators to offer mobile broadband service with the best possible user experience, while dramatically reducing the load on the radio and backhaul,” said Merav Bahat, Vice President of Marketing and Business Development. “We are committed to being at the forefront of optimization solutions that provide operators with optimal efficiency and subscribers with a superior user experience.”

About Flash Networks
Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses, and manage and monetize the mobile Internet. Providing a faster, safer, richer, and more personalized user experience, Flash Networks’ Harmony Mobile Internet Services Gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia, and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefónica, and Wind. For more information, visit www.flashnetworks.com.

Contact Information:
Flash Networks
Naomi Rabbie
Phone: +972-9-961-0841
Mobile: +972-54-7744539
naomir@flashnetworks.com

Spicetree Communications
Monica Maron
Mobile: +972-545-429-529
monica.maron@spicetreecom.com