Flash Networks Launches Open Mobile Browsing Solution to Improve QoE

CTIA, San Francisco, USA October 23, 2007 – Flash Networks, a leading provider of mobile Internet Quality of Experience (QoE) solutions, today announced the launch of their Open Mobile Browsing Solution which provides wire line-like browsing experience using mobile devices. This solution combines Acceleration and Multi-Media web adaptation providing faster browsing and downloads, smart content rendering for the smaller screen, and video streaming shaping for smoother higher quality viewing of multi-media applications.

Despite the growing demand to access the open Internet, the quality of experience has been a barrier since the Internet is not designed for mobile access. Flash Networks’ Open Mobile Browsing Solution provides fast, consistent and reliable access to all types of websites, while enabling operators to brand the improved user experience to boost customer loyalty. In addition, Flash Networks Open Mobile Browsing is less costly to implement and maintain since it supports thousands of devices without the hassle of managing downloads and updates of software clients.

Liam Galin, CEO of Flash Networks, commented: “Flash Networks’ Open Mobile Browsing Solution boosts data revenues and ARPU by combining quick browsing and downloads with the best of breed web and video adaptation. Flash Networks’ latest QoE service running on the Harmony modular platform enables the mobile Internet to become a popular destination for users and a source of competitive advantage, revenues and customer loyalty for operators”.

Open Mobile Browsing Capabilities
Flash Networks Open Mobile Browsing speeds up browsing and downloads by applying several patented optimization capabilities based on the specific download requirements, device capabilities and current network conditions. Each and every element on the web page is analyzed and adapted to the smaller screen giving prominence to more important elements while automatically identifying and passing over mobile aware sites.

Viewing of video is enabled by transcoding Internet video streams to mobile formats. Frame rate is continuously adjusted based on available bandwidth, latency, and noise conditions ensuring video quality, smoothness, and picture sharpness.

Operators can brand the user experience by defining headers, footers, messages, titles, text attributes and backgrounds. In addition subscribers can mirror desktop browsing habits with favorites and history including look & feel settings, preferred skin, image size and font size.

About Flash Networks
Flash Networks is a leading provider of quality-of-experience (QoE) solutions that accelerate mobile Internet adoption by empowering a fast, adaptive, safe, and personalized user experience. Flash’s innovative QoE platforms harmonize network infrastructure for lower capital and operating expenses while enabling the rapid introduction of revenue-generating mobile Internet services. With offices in Europe and North America, Flash Networks serves a growing installed base of over 40 top-tier mobile carriers worldwide such as T-Mobile, Vodafone and Orange.

Contact Information:
Susan Cohen
Flash Networks
Phone: +972-9-9580666 #241
Mobile: +972-54-4302410
ssuanc@flashnetworks.com
www.flashnetworks.com

Patrick Smith
Sonus PR for Flash Networks
Phone: +44 (0)20 7851 4890
Mobile: +44 (0)7734 600553
patrick.smith@sonuspr.com
www.sonuspr.com