Flash Networks to Host the PCCA's Wireless Optimization Meeting

Herzelia, Israel, and Lyndhurst, New Jersey June 3, 2004 – Flash Networks, a world leader dedicated to accelerating the adoption of mobile data networks, today announced that it is to host the Portable Computer and Communication Association’s (PCCA) meeting focusing on wireless optimization. The conference, open to all industry professionals, will be held over two days from the 16th through the 17th of June near Flash Networks offices in New Jersey.

Participants in the wireless optimization conference for cellular carriers, equipment and software vendors, as well as enterprises will discuss key technical challenges facing wireless networks and techniques to overcome them. Flash Networks’ Business Development Executive, Joe Fried will address web and e-mail acceleration techniques. Other sessions will focus on topics including TCP improvements, VPN optimization and spectrum efficiency through header compression. Speakers from major vendors including Cisco, Ericsson, and QualComm will also present at the conference.

“Flash Networks and the PCCA are dedicated to highlighting strategic industry issues in the realm of wireless data adoption facing the wireless industry” said Yair Shapira, CTO and VP Business Development, Flash Networks. “The advent of 3G makes solving data quality issues even more critical. As industry leaders in this arena, Flash Networks is dedicated to working with associations that enable the betterment of the industry as a whole. We are proud to be associated with the PCCA as well as to host this meeting focusing on a topic that is strategic to wireless data adoption.”

Peter Rysavy, Executive Director of the PCCA commented, “The PCCA welcomes the efforts of dedicated members of the wireless community such as Flash Networks. Their efforts to push to the forefront increasingly important issues like data optimization are a complement to the endeavors of the PCCA who has long been devoted to addressing key interoperability issues in the wireless industry.” An updated agenda of the meeting and further details are available at http://www.pcca.org. The deadline for registration is June 9th.

Flash Networks’ NettGain family of solutions is already commercially deployed in over 30 top-tier wireless carriers worldwide. Specifically designed for mobile providers, NettGain range of products is a modular, scalable mobile data delivery platform. By applying optimized communication protocols and a variety of compression mechanisms, NettGain delivers a wire-like user experience – quick, robust and consistent, providing acceleration factors of up to 10-fold.

About Flash Networks
Founded in 1996, Flash Networks is the recognized world leader in wireless data optimization. The company’s NettGain products are commercially operative in leading mobile carriers such as Vodafone Italy, AT&T Wireless, SFR and the T-Mobile Group resulting in a dramatic increase in mobile data traffic. Flash Networks' experience, technological innovation, proven platform reliability, and world-class customer service position the company firmly at the top of the wireless data industry.

NettGain, the only platform demonstrating complete interoperability with packet inspection infrastructure is endorsed and recommended by leading players in the wireless IP industry. An innovator of mobile data solutions, Flash Networks' technology is protected by over a dozen patents and recognized as the pioneer of optimized protocols.

Flash Networks is headquartered in Israel, with international sales and customer support offices in Europe, North America and Asia. For more information about Flash Networks, please visit www.flashnetworks.com.