Network Norway Implements Flash's Data Optimization Solution

Herzlia, Israel, September 30, 2009 – Flash Networks, a global provider of intelligent mobile Internet solutions, announced today that Network Norway has implemented Flash Networks’ data optimization to provide smoother and faster browsing to boost user adoption, while reducing network load to free up network capacity to meet the growing demand for data services.

“Both businesses and consumers are demanding mobile access to bandwidth-intensive applications and services. In order to keep up with this growing demand while keeping our CAPEX and OPEX in check, we deployed Flash Networks’ data optimization solution,” said Tor Anders Braun, Head of VAS & Core Networks at Network Norway. “With Flash Networks’ solution, we can provide the best possible mobile Internet experience by boosting data speeds for multimedia traffic and increase adoption rates for mobile data services while delaying our need to add costly capacity by improving data traffic efficiency.”

Unlike traditional optimization solutions, which typically cover less than 30% of Internet traffic, Flash Networks' data optimization solution is capable of addressing approximately 90% of traffic, reducing data for web, peer-to-peer, and digital media applications. Such data reduction dramatically reduces network load, resulting in lower operating expenses.

As part of Flash Networks’ Harmony mobile Internet services gateway, the data optimization solution is strategically located on the main traffic route and applies a variety of optimization mechanisms on the transport, application, and content layers. Harmony serves as a central gateway for rationalizing the multi-service proxy applications currently in use, and facilitates timely implementation of new services with minimal integration efforts. The gateway meets the strategic objectives of mobile and converged operators who want to increase ARPU through mobile data services, generate new revenue streams from current infrastructure, and improve operational efficiency and time to market when introducing new services.

“We are proud to partner with Network Norway, a leading market innovator in Norway. Network Norway’s vision and focus on mobile data makes it ideally suited to be our partner to bring better connectivity and advanced revenue-generating services to this rapidly growing market,” said Merav Bahat, Vice President of Marketing at Flash Networks. “With Flash Networks’ data optimization solution, Network Norway can increase its mobile data services customer base while keeping costs to a minimum.”

About Network Norway
Network Norway is Norway's new provider of telephony services, with over 20 years of experience in the business segment. Making your work day easier is Network Norway's goal – tailored to your needs. (www.networknorway.com)

About Flash Networks
Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses, and manage and monetize the mobile Internet. Providing a faster, safer, richer, and more personalized user experience, Flash Networks’ Internet services gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia, and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefónica, Telenor, Verizon Wireless, Vodafone, and Wind. For more information, visit www.flashnetworks.com.

Contact Information:
Flash Networks
Naomi Rabbie
Phone: +972-9-961-0841
Mobile: +972-54-7744539
naomir@flashnetworks.com
www.flashnetworks.com

Spicetree Communications
Monica Maron
Mobile: +972-545-429-529
monica.maron@spicetreecom.com
www.spicetreecom.com